Keyword researching
Search engine copy writing and keyword placement
Site submission and analytics
Pay-per-click search engines
Link building strategies

Keyword researching
Search engine marketing begins with keyword research. Dotnology can do the necessary keyword research to determine the best search engine and directory keyword phrases for your business.

Search engine copy writing and keyword placement
Rewriting your online content to improve search engine indexing. Dotnology can help you write more effective titles, meta tags, and other web text.

Site submission and analytics
Dotnology can manually submit your site to the search engines that tend to deliver the most effective results. And we can provide site analytics on a quarterly basis. The most effective search engines are:

AltaVista
AOL Search
FAST Search
Google
HotBot and other Inktomi-based engines
Lycos
MSN Search
Other search engines at your request
We also can help you with directory submission (Yahoo, Open Directory, etc.)

Pay-per-click search engines
A successful pay-per-click search engine campaign involves multiple tasks:

Selecting the most cost-effective keyword phrases
Selecting the best PPC programs
Writing effective ads
Designing and writing effective landing pages

Link building strategies
Dotnology can help you build a trusted link generation system to help you create a community of similar web sites and benefit from extra traffic.